The mission of Sunrise Shells Hawaii is sharing Aloha through our Hawaiian sunrise shell collection. As avid watermen, we enjoy the thrill of scouring the beaches and coastal waters as we seek to find the finest sunrise shells on the North Shore of O'ahu, Hawai'i.
Brian Emery, the founder of Sunrise Shells Hawaii, and his twin brother Kevin have been collecting Hawaiian seashells their entire lives. They grew up on the North Shore of Oahu learning to be all-around watermen with sports such as surfing, swimming, fishing, diving, and water polo. But more importantly, they learned to respect and be grateful for all that has been given to them by the land and the ocean. One of these blessings was the sunrise shell. Early in the morning, they go out on the beach hoping to spot the flicker of color lying in the sand. Over their lifetimes they have built up a collection of these unique and beautiful shells.
Brian decided to start Sunrise Shells Hawaii in order to share these blessings of the Hawaiian waters with the rest of the world and to use the interaction with customers as a tool for spreading the knowledge of Malama Na Pua. It is very important to Brian that when a customer purchases a piece from Sunrise Shells Hawaii that they can be confident knowing the shells used were grown naturally in the waters of Hawaii and that no animals were harmed in obtaining them. each shell is hand selected for crafting fine pieces of art that can truly be labeled as “Made in Hawaii”. The Emery brothers are intent on keeping it roots and sharing the spirit of Aloha by using all raw materials from the islands. Sunrise Shells Hawaii is not a big corporation but an honest small business that believes in sharing aloha through excellent customer service.
One of Oahu’s most respected sunrise shell companies based out of the North Shore of the island of Oahu is more than a company offering a product but a company that is passing on the meaning of Aloha, respecting the Aina (land), giving back to the community and educating everyone they can about the rarity of these precious shells and the importance of them.
The Aloha Ambassadors known fondly by the locals as “Da Bruddah’s” have made their life’s mission to give back while doing something they love and believe in.Da Bruddah’s are Brian and Kevin Emery, twin brothers, who have used their passion for the Hawaiian Islands and their lessons learned in life growing up living off the land and the ocean to pass on not only a rare and sacred shell to locals and tourists alike, but the mission and importance of Aloha which is just as precious as the selection of Sunrise Shells they have to offer.
Stop by one of Da Bruddah’s locals events or browse their website and you will see a huge variety of high quality different grade Sunrise Shells.When you meet them their purpose is apparent.It is the Aloha way to pass something on to the next, and they are passing on knowledge and Aloha along with a rare and high quality product rare and native to the Hawaiian Island chain.That is what makes this so much more than just an average business.
Brian and Kevin grew up on the North Shore when it was hardly developed.Being raised to live off the land and to only take what is needed to provide for their family was a lesson taught by their parents that still lives in them today.They now use these lessons to run their highly respected business and offer what was once something only royalty in Hawaii were allowed to wear.
There is much care and Aloha put into the collecting and making of the beautiful Sunrise Shell Jewelry you see for purchase.Using their knowledge of the ocean and safety first as a modo sometimes it takes diving 60-300 feet to find these shells.Sunrise Shells Hawaii spends time and Aloha choosing each shell at great depths only taking shells that have no living creature in them.This is what they were taught as Keiki (children) and is an important aspect of respecting the Aina and ocean alike.
So when you buy a Sunrise Shell from “Da Bruddah’s” know that you are buying and wearing much more than a shell.But something unique and native to the Hawaiian Island chain only, you are wearing the Aloha Spirit and representing the respect for the Aina and Ocean that “Da Bruddah’s” make it a point to pass on to everyone who crosses their path.
FREQUENTLY ASKED QUESTIONS HOW ARE SUNRISE SHELLS PRICED?
Sunrise shell prices are based on quality and rarity. There are many factors in determining the quality of a sunrise shell such as; condition of shell, defects like holes or cracks, vibrancy and brightness of colors, durability and thickness, tiger stripes on the sides, condition of wings, unqiue characteristics such as number of fingers, or number of humps.
WHERE ARE SUNRISE SHELLS FOUND?
Sunrise shells are endemic to the Hawaiian Islands. They are found on the beach or in the Hawaiian coastal waters.
WHAT ARE SUNRISE SHELLS?
Sunrise shells are shells from a type of small scallop native to the Hawaiian islands. The scallop that produces the shells lives in the deep waters around the islands, and the shells were very sacred to the ancient Hawaiian people. They are extremely rare and, for those lucky enough to come across one on the beach, they typically found at sunrise (hence their name).
The taxonomic description of a sunrise shell is: bivalvia (class); pectinidae-scallops (family); decatopecten noduliferum (scientific name); Langford's pecten (common name); sunrise shell (popular name).
If you'd like to know even more about sunrise shells, come to one of our event booths or contact us and we'd be happy to talk with you.